Before we get into the obvious criticisms of extreme female objectification, it should be said: this is an exceedingly attractive modern hip hop video. Director Joseph Kahn manages to find novel and visually exciting ways of playing with the cliches of the genre - namely girls, cars and inordinate displays of wealth. As my friend Jason observed upon his initial viewing, it's like the Minority Report of 50 Cent sex-themed videos (which constitutes nearly all of his videos).
But now that we've got that out of the way: are there any men in mainstream hip hop who have any sort of regard for females as human beings at all? We've addressed this topic numerous times before, but from 50 literally aiming a sniper rifle at a lingerie model to JT spying on girls with binoculars - this is just kind of ridiculous. What's silliest about this scenario is that the song itself is literally about pornography - and men masturbating to said pornography. Thus it's the epitome of male sexist fantasy to depict what is normally a lonely and self-pleasurable act as an avenue of expressing sexual power over real women.
That being said, the video would be somewhat justifiable if we were shown the other side as well. Objectification isn't a terrible thing per se - both men and women enjoy being in control and being controlled at different times - but it's the lopsided nature of power in our society which makes it such a harmful activity. Try imagining the opposite of this video, with popular female artists simulating sexual activities on powerless scantily-clad men...and now try imagining that video ever being made.
In mainstream media male pleasure has never been considered "sexy," but it's sad that there are seemingly no directors in the music video community (or Hollywood for that matter) who have the guts to show it - even when the song is actually precisely about 50 Cent getting off far too often to porn. In reality he and Justin are the ones being controlled by women (or at least pictures and videos of women on the Internet), but in the end even the source of this "technology" is shown to be a man playing with his computer in his bedroom.